As 2024 draws to a close, Mzansi’s food enthusiasts are left reminiscing about their beloved breakfast staples that are no longer gracing supermarket shelves.
Bokomo, a titan in the food industry, recently announced the heart-wrenching withdrawal of two iconic products: Maltabella porridge and rusks. For many, these weren’t just breakfast items; they were deeply embedded in the cultural fabric of family life across the nation.
First introduced in the 1960s, Maltabella quickly became synonymous with mornings for generations of South Africans.
Crafted from finely milled sorghum, this porridge was more than a meal; it embodied comfort and was a ritual in homes nationwide. The rich, nutty aroma wafting from the kitchen as families prepared their warm bowls was often the onset of cherished memories spent around the breakfast table.
The announcement of its discontinuation last month was a heavy blow for many. In a statement to Independent Media Lifestyle, a Bokomo spokesperson elaborated: “We know that brands like Bokomo Maltabella have been household names that many South African consumers hold close to their hearts, so we can understand the disappointment that it is no longer available.”
The discontinuation of Maltabella wasn’t an isolated event but part of a broader strategic review of the brand’s product portfolio aimed at maintaining its foothold as a leading food and beverage company in SA.
With changing consumer preferences, the company is reshaping its offerings but the sentiment surrounding the loss of iconic products cannot be understated. Compounding the disappointment is the withdrawal of another beloved breakfast staple: the rusks.
Known for their delightful crunch and perfect for dipping into a steaming cup of coffee or tea, these rusks held a significant place in the daily routines of many South African households.
The joyful ritual of enjoying a rusk with a hot drink as the morning light streamed through the windows became a symbol of warmth and connection for numerous families.
Alas, the comforting crunch has disappeared from the supermarket aisles, leaving a palpable void in the breakfast experience.
With these beloved products no longer available, those seeking to elevate their morning routines may wish to consider trying something new to elevate their mornings. Here are a few ideas.
Quinoa porridge
Quinoa, a protein powerhouse, can replace Maltabella for those wanting a nutrient-dense breakfast. Simply cook quinoa in milk or water and sweeten it to taste. Top with berries, banana slices, or a sprinkle of cinnamon for a filling option that packs a punch.
Smoothie bowls
Smoothie bowls are both aesthetically pleasing and highly nutritious. Blend your favourite fruits with a base of yoghurt or plant milk, then pour into a bowl and top with granola, seeds, and fresh fruit.
This option not only looks stunning but is also refreshing, especially in warmer weather.
Homemade oat or seed crackers
Oats are a versatile ingredient packed with fibre, and they can easily be made into hearty crackers. A simple recipe using rolled oats and seeds such as sunflower or pumpkin creates a nutritious and crumbly snack.
With the added benefit of being rich in antioxidants, they can serve as a guilt-free alternative to rusks, fitting perfectly with toppings like nut butter or jam.
Greek yoghurt and fruit parfaits
As breakfast continues to diversify, many are turning to Greek yoghurt parfaits with fresh fruit and a sprinkle of granola as a refreshing substitute for rusks.
The combination is not only tasty but also incredibly nutritious, providing ample protein and vitamins to kickstart your day. This option appeals particularly to those looking to add more fruits and probiotics to their diet.