Padel courts are often found in affluent areas in South Africa, and the sport is seen as one for the athletic and upwardly mobile - unavailable to the broader community.
With it touted to become an Olympic sport, South Africans are asking the question: "Why shouldn't it be a sport for all communities, not just the wealthy, trendy set?"
The latest BrandMapp survey found that nearly half of South African padel players come from the country’s top 5% of households (those earning more than R40,000 per month). So, although Padel might be easy to pick up, in South Africa, it’s still not that easy to access.
The goal should be, say the experts, to ensure players from diverse backgrounds are part of that future.
"Many people in less advantaged communities don’t even know Padel exists, let alone that they can play it... (how will we make the sport representative in the future)," said Old Mutual's social investment CEO, Ndumiso Zulu of Masisizane Fund, at a recent launch of 100% black-owned Padel Life in Pinelands.
The Masisizane Fund is a non-profit entity that focuses on supporting black-owned, women-owned, and rural businesses such as Padel Life.
"We often limit black communities to soccer and netball, as if those are the only sports we’re exposed to from an early age. Why not Padel? Why not something new? It’s time to change that mindset,” said Zulu.
Padel has gained popularity worldwide, with countries such as Spain and Argentina leading the charge. It’s easy to see why: it’s less intimidating than traditional tennis, played on a smaller court, and requires fewer technical skills for beginners. In Europe and South America, padel courts are commonplace, fostering social integration across all age groups and demographics.
In South Africa, however, the sport is still in its infancy and growing quickly but remains in the domain of the wealthier sector.
Breaking the “Boys’ Club” perception
Historically, sports such as tennis and golf have been associated with exclusivity and privilege. Padel, by contrast, is now being positioned as a sport that transcends these barriers, says Padel Life owner Siraaj Rajie.
He believes these barriers can be broken down with:
- Affordable pricing
- Equipment rentals
- Booking via app: A global app allows players to book courts, join open matches, and even connect with players worldwide.
"Padel is not just a sport; it’s an experience. It’s affordable, fun, and brings people together families, friends, and even strangers," says Rajie.
As a sport, why is it a winner? For those who struggle with traditional gym routines, padel offers a refreshing alternative. The fast-paced, interactive nature of the game ensures players get a full-body workout without feeling like they’re exercising.
"You’re running around for an hour, having fun, and you don’t even realise you’re burning calories. It’s perfect for families or anyone looking to stay active," adds Rajie.
This aspect has also caught the attention of corporates, with some considering the sport as part of employee wellness programs.
The message is clear: padel is not just for the privileged few. It’s for everyone. Whether you’re a seasoned athlete or a complete beginner, there’s a place for you on the court. And who knows, if it ever becomes an Olympic sport, maybe it will be you on the court!