Now you can pick up an insurance policy with your grocery shopping and by September whatever change you have left you will be able to deposit in a Pick 'n Pay savings account.
This week South Africans saw the start of insurance products being sold off the shelf together with tomato sauce, toothpaste, washing powder and vegetables with the launch of a basic funeral policy being sold through 245 outlets of Shoprite Checkers.
And later in the year Pick 'n Pay is expected to launch its new product a savings account offering favourable interest rates even if your balance is low.
The local market is following world trends in which banking products and financial services are offered through retail outlets.
South Africans have already had a taste of this with instore charge cards offered by Pick 'n Pay, Woolworths and Edgars.
Pick 'n Pay also offers the facility of paying your electricity and municipal accounts at their cashiers.
But it is a world first for a funeral policy to be offered through a food outlet.
Insurers Old Mutual Group Schemes and HT Group, which include funeral providers Goodall & Williams and Saffas, are partners with Shoprite Checkers in the venture.
Whitey Basson, managing director of Shoprite Checkers, said the group has taken this unusual step because it is uniquely positioned to provide insurance products conveniently and fast, on a cash basis, saving the policyholder considerable money and time.
"It's a no-frills product as available as baked beans in an environment consumers know and trust with a convenient trading house," he says.
More sophisticated products would be offered later.
The supermarket group will act as a distribution and payment collections channel, and the claims procedure will be handled directly by the insurer.
Pick 'n Pay's Financial Services managing director, Nicholas Bicket, says the group is on track to launch a banking product in September in association with Boland Bank.
Woolworths, which offers an in-store card, with optional benefits of lost card protection and balance protection, has no immediate plans to expand its financial products.
"We are looking and taking our time about it," says director, Ian Sturrock.