Competition between the country's private banks is stepping up, particularly as they increasingly have to contend with offshore competition seeking to cherry pick high-net-worth clients.
Syfrets Private Bank and BOE Private Bank have announced details of how they intend to better manage and give advice to make their already wealthy clients richer.
Offshore banks are now taking a higher profile in competing with local banks for business.
For example, Barclays (which has nothing to do anymore with First National Bank, which used to trade under the Barclays trade name until it was effectively sold to Anglo American during the sanctions years) is making a big play for business.
It has opened offices in three main centres and is offering full offshore retail banking and investment services, obviously aimed at residents who have large sums of money abroad.
BOE Private Bank is now offering an advice and management service across the spectrum of unit trust funds, taking the linked product service one step further.
With the normal linked product service you only get the administration service, enabling you to switch your funds between one unit trust fund and another cheaply and fairly quickly.
The problem for individuals using linked product companies is that, in many instances, you often have to rely on individual financial advisers, operating as one or two people businesses, with very little research back-up to provide proper advice on which unit trust to select.
BOE Private Bank provides its customers with access to a team of investment specialists to advise on the correct unit trust funds for your investment profile.
Brian Bhchet, managing director of BOE Private Bank, says the service takes the stress out of unit trust investment for individuals, whether they are using unit trusts for general investment or for portfolios linked to a living annuity or a retirement annuity.
He says the about-to-come on-line unit trust fund of funds concept, wrapping together different unit trust funds under a single fund, also does not reduce the stress for individuals as they still have to choose the right fund of funds to suit their investment profile.
Syfrets Private Bank is opting for another tack. They are not placing a focus on unit trusts in advising clients on investments.
Head of the bank, David Macready, says the focus is more on service rather than products.
"Products are crucial, but making superb investment decisions, based on a rigorous analysis of a client's financial objectives, comes first."
The first step is to establish risk tolerance. Then Nedcor Investment Bank Asset Management assists in devising a share portfolio that not only matches your risk tolerance but also fits investment objectives and any other needs such as income, with estate planning and other tax issues drawn into the strategy.
NIB Asset Management's London-based operation is also brought into play for global investment.