South African Breweries (SAB) will provide beer at the Fifa Fan Fests during the World Cup, the company said on Wednesday.
"SAB will be providing a limited run of lager and a light lager in the Fifa Fan Fests and will provide stock and support to the organisers of the areas," SAB said in a statement.
This followed an agreement between SAB, the host cities and Fifa.
Recently Anheuser-Busch Inbev, the brewer of Budweiser - the official beer sponsor of the World Cup - decided not to take up the opportunity of providing beer in Fifa's Fan Fests, although the company would still be using their pouring rights within the stadiums.
SAB estimated that the fan fest areas would account for between 40 000 and 50 000 hectalitres of beer sold, which totalled eight-ten million beers.
The ten Fifa Fan Fests will be the official public viewing events staged by each of the host cities together with Fifa and the local organising committee.
SAB said it was confident it had more than enough capacity to host the additional visitors who were expected for the World Cup, as well as any increase in per capita consumption by South Africans.
Brewing would be increased in April and May ahead of the event to ensure there was reserve stock.
All seven of its breweries would be "well equipped" to manage any shortages. - Sapa